Filologia
La femme est une île: Análisis pragmático de los enunciados metafóricos en la publicidad
Published 01-12-2008
Keywords
- relevance,
- metaphor,
- publicity,
- contextual effect
How to Cite
Alba Reina, M. J. (2008). La femme est une île: Análisis pragmático de los enunciados metafóricos en la publicidad. Verbum – Analecta Neolatina, 10(2), 321–338. https://doi.org/10.1556/Verb.10.2008.2.3
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
This paper provides an analysis of metaphoric utterances from a Relevance Theoretic point of view. We propose that only a theory which includes the concept of contextual effects is able to explain, in an exhaustive way, how publicity manages to capture the targeted customer's attention to make them buy the promoted product.