Filologia
La femme est une île: Análisis pragmático de los enunciados metafóricos en la publicidad
Megjelent 2008-12-01
Kulcsszavak
- relevance,
- metaphor,
- publicity,
- contextual effect
Hogyan kell idézni
Alba Reina, M. J. (2008). La femme est une île: Análisis pragmático de los enunciados metafóricos en la publicidad. Verbum – Analecta Neolatina, 10(2), 321–338. https://doi.org/10.1556/Verb.10.2008.2.3
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Absztrakt
This paper provides an analysis of metaphoric utterances from a Relevance Theoretic point of view. We propose that only a theory which includes the concept of contextual effects is able to explain, in an exhaustive way, how publicity manages to capture the targeted customer's attention to make them buy the promoted product.