Vol. 10 No 2 (2008): Ile, îlot, presque-île
Filologia

La femme est une île: Análisis pragmático de los enunciados metafóricos en la publicidad

Maria José Alba Reina
Universidad de Cádiz

Publiée 12/01/2008

Mots-clés

  • relevance,
  • metaphor,
  • publicity,
  • contextual effect

Comment citer

Alba Reina, M. J. (2008). La femme est une île: Análisis pragmático de los enunciados metafóricos en la publicidad. Verbum – Analecta Neolatina, 10(2), 321–338. https://doi.org/10.1556/Verb.10.2008.2.3

Résumé

This paper provides an analysis of metaphoric utterances from a Relevance Theoretic point of view. We propose that only a theory which includes the concept of contextual effects is able to explain, in an exhaustive way, how publicity manages to capture the targeted customer's attention to make them buy the promoted product.