Published 12/18/2023 — Updated on 06/13/2024
Keywords
- postcolonial studies,
- exotic,
- academic market,
- literary theory,
- turn of the millenium,
- commodification
Copyright (c) 2023 Attila Tárnok
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
Postcolonial theory over the years has become an inflated term. The field of study that initially dealt with literatures originating in regions with a colonial past gradually grew to encompass broad social, political or cultural aspects arising in diverse societies with no colonial history. In my article I am concentrating on the original use of the term and going to argue that the research area has turned from being a TOPIC of investigation to a general METHOD. What led to this transformation was the commodification of a post/colonial heritage: during the 1990s the exotic became a marketable cultural product. As primary texts appeared to be profitable ventures on the international publishing scene, postcolonial theory has flourished with key figures occupying cushioned academic positions and creating a body of secondary literature detached from the original mandate of postcolonialism in the original sense of the term.