Vol. 3 No. 2 (2025)
Articles

The Reality of the Augmented Self-Image: Psychological Implications of Filter Use and Photo Editing

Nikolett Markó
BA student, PPCU Faculty of Humanities and Social Sciences

Published 11-09-2026

Keywords

  • filter use,
  • augmented self-image,
  • body image,
  • social anxiety,
  • Snapchat dysmorphia

Abstract

Background: Artificial intelligence enables users to create their augmented self-image through various beauty filters and photo editing applications, although this may disrupt the function of the healthy self. In previous studies, researchers found that the use of beauty filters and photo editing can influence the individual’s self-confidence and body image. The concept of Snapchat dysmorphia has also become more common, suggesting that the use of beauty filters and photo editing can increase positive attitudes toward plastic surgeries, which may be a sign of body dysmorphia. The present study examines the relationships between filter use and photo-editing, as well as body image, social anxiety, attitudes toward attractiveness, and self confidence.

Results: Participants were individuals aged between 18 and 72 years (M = 31.35 years, SD = 13.38), 194 respondents in total (77.7% female, 22.3% male). Statistical analyses revealed that filter use and photo-editing behavior are associated with higher social anxiety (β = 0.347, t(193) = 4.629, p < .001), a more negative self-image (β = 0.256, t(193) = 3.342, p = .001), and the idealization of thinness (β = 0.151, t(193) = 2.389, p = .018). Regarding self-confidence, however, contradictory results emerged, as higher self-confidence proved to be a predictor (β = 0.058, t(193) = 0.855, p = 0.041). In today’s digitalized world, it may be worth exploring this topic in greater depth, as the mental stress caused by this behavior affects both quality of life and psychologial well-being.