Publiée 07/01/2002
Comment citer
Fábián, Z. (2002). Nomi propri italiani nell’ungherese IV: Marchionimi. Verbum – Analecta Neolatina, 4(1), 117–138. https://doi.org/10.1556/verb.4.2002.1.8
Ce travail est disponible sous la licence Creative Commons Attribution 4.0 International .
Résumé
The article is the fourth part of a series analysing the lexicographical presence of Italian in Hungarian language: after names of persons places and institutions the Author focuses now on trade marks. She shows the specialities of this sector of the lexicon: the intentions of marketing, the lexicalization process and the high speed of changes. She provides a large range of examples, cathegorized by a linguistical tipology: abbreviations, derived and composed names, sintagmatical and phrasal ones.